Founding Growth Partner at Pinly

Pinly helps people keep places, photos, videos, and stories together on a private memory map. The product works, but it is still very early: we need to learn who truly needs Pinly, what gets them started, and what brings them back.

Pinly is looking for a growth partner who can share ownership of that zero-to-one problem with the founder. You will talk with users, test messages and distribution channels, and feed what we learn back into the product. This is a collaboration with real risk and influence, not a predefined marketing job.

You will help define the problem, execute directly, and own what we learn from each experiment.

• Clarify positioning and messaging for solo memory keeping, travel, and sharing with invited people.
• Design lean growth experiments across SEO, social, short-form video, communities, and partnerships.
• Build a purposeful content rhythm from ideation and production through distribution and reuse.
• Talk with users, synthesize insight, and turn it into recommendations for both marketing and product.
• Track useful signals such as qualified traffic, activation, conversion, and retention, then document what each experiment teaches us.

This role is best suited to someone with another stable source of income who can contribute consistently each week and understands the risk of joining a pre-revenue startup.

• You write naturally in Vietnamese and can work confidently with English-language content.
• You can move from problem to idea, execution, and measurement instead of stopping at the plan.
• You care about product behavior and customer context, not marketing in isolation.
• You understand core digital metrics and know what to ask when the data is incomplete.
• You are comfortable with startup work: prioritize, test small, learn quickly, work autonomously, and communicate plainly.

Pinly cannot currently offer a fixed salary for this role. Before any work begins, both sides will document the scope, time commitment, decision rights, ownership of work, long-term upside, and the revenue milestone that triggers a cash-compensation review.

• Work directly with the founder and contribute to product, positioning, and growth decisions.
• Collaborate part-time, remotely, and non-exclusively, with outcomes taking priority over fixed hours.
• Build the brand foundation and growth operating rhythm rather than inherit a rigid playbook.
• Agree on a long-term upside structure that fits Pinly's legal setup, such as ownership or revenue sharing.
• Prioritize cash compensation once Pinly reaches a revenue milestone agreed in advance.